Subscribe to our FREE Newsletter, or Telegram and WhatsApp channels for the latest stories and updates.
Heineken has launched a 5L Draught Home Bar Package in Malaysia, letting people pour pub-style draught beer at home just in time for the year-end celebrations.
The package comes with a 5-litre keg of Heineken draught, two branded glasses, two coasters and a foam scraper—basically everything you need to set up a mini bar at home.
Whether it’s a family dinner, poolside hangout or backyard barbecue, the idea is to bring that fresh-from-the-tap experience into your living room.
The launch ties into Heineken’s “Phones Off, Tap On” campaign, which encourages people to talk to each other at gatherings rather than being glued to their screens.
According to Heineken, the draught quality is just as good as what you’d get at a bar or restaurant—tackling the usual worry that home-poured beer might go flat or lose its fizz.
@harutean これどうやったら綺麗に出るんやろ#コストコ #ビール #ハイネケン ♬ オリジナル楽曲 – はるてゃんの休日 – タオタオ
Timed for Malaysia’s Holiday Season Rush
Timing-wise, it makes sense.
Malaysia’s about to enter a period of holidays—Christmas, New Year, and Chinese New Year—when people tend to host more gatherings at home.
A 5-litre keg is enough for a decent-sized group without needing to stock up on dozens of bottles or keep running to the fridge.
Heineken is running promotions on Shopee to sweeten the deal: buyers have a chance to win a PlayStation 5 Slim worth RM2,069 with each purchase of the 5L Draught Home Package (one receipt equals one entry into the contest, while stocks last).
At the same time, customers who purchase RM588 worth of Heineken products can get a free La Gourmet Cast Iron Stew Pot Set (24cm).
Heineken also plans to roll out the 5L Draught Home Bar Package through Grab, major supermarkets and selected karaoke venues soon.
READ MORE: Alpine Brewing Meets Malaysian Taste: Edelweiss Goes Lemon-Honey
READ MORE: [Watch] Malaysia’s Bartenders Are Getting A Virtual Reality Upgrade (And It’s Actually Pretty Cool)
Strictly for non-Muslims aged 21 and above. Heineken advocates responsible consumption and urges consumers not to drink and drive. #EnjoyResponsibly.
Share your thoughts with us via TRP’s Facebook, Twitter, Instagram, or Threads.
