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E-commerce platforms in Malaysia are now requiring sellers to use Bahasa Melayu in their product listings following new government regulations that took effect this month.
Shopee, Lazada and TikTok Shop have notified sellers that they must comply with the Consumer Protection (Electronic Trade Transaction) Regulations 2024 (CPETTR 2024) by:
- Using Bahasa Melayu for all product titles and descriptions (brand names excluded)
- Displaying complete seller information, including name, contact details and business address
- Providing safety certifications for applicable products
@asiatvnews 大马 #电商 卖家注意啦，从6月24日起所有在平台上架商品的 #标注 和 #说明 都必须用 #马来文 书写！ 三大 #电商平台（Shopee、Lazada及TikTok Shop）已向卖家发出“#紧急通知”，要求尽快更新商品内容。但许多卖家都不买账，甚至大喊吃不消
#亚视1分钟 #马来西亚 #bahasamalaysia #shopee #lazada #tiktokshop #tiktoknews #tiktokberita #tiktok新闻 ♬ original sound – ATV News 亚洲电视新闻
Implementation and Support Measures
Meanwhile, the original compliance deadline of 24 June has been postponed pending review, with a new timeline to be announced once confirmed.
To help sellers adapt, ecommerce platforms provide automatic translation feature that converts product descriptions to Bahasa Melayu.
Penalties for non-compliance:
- Individuals: Up to RM50,000 fine and three years’ jail for the first offence
- Companies: Up to RM100,000 fine for first offence
- Repeat offenders face doubled penalties
While some sellers have raised concerns about implementation challenges, others have lauded the move as dignifying the national language and promoting Malaysian identity in the digital marketplace.
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